---
title: Start an outside-the-box conversation to improve open enrollment process - Employee Benefit News
description: Keep employees engaged in the benefits enrollment process to help recruitment and retention.
image: https://assets.sourcemedia.com/dims4/default/76b1696/2147483647/resize/680x%3E/quality/90/?url=https%3A%2F%2Fassets.sourcemedia.com%2F39%2F64%2F4065892e4fb6b3a48b7cb56766ac%2Fhealthcare.Enrollment.Bloomberg.jpg
---

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# Start an outside-the-box conversation to improve open enrollment process - Employee Benefit News

![[Image credit: Bloomberg]](https://assets.sourcemedia.com/dims4/default/76b1696/2147483647/resize/680x%3E/quality/90/?url=https%3A%2F%2Fassets.sourcemedia.com%2F39%2F64%2F4065892e4fb6b3a48b7cb56766ac%2Fhealthcare.Enrollment.Bloomberg.jpg)

![[Image credit: Bloomberg]](https://assets.sourcemedia.com/dims4/default/76b1696/2147483647/resize/680x%3E/quality/90/?url=https%3A%2F%2Fassets.sourcemedia.com%2F39%2F64%2F4065892e4fb6b3a48b7cb56766ac%2Fhealthcare.Enrollment.Bloomberg.jpg)Nick Otto writes for Employee Benefit News about engaging employees to better ensure peak participation rates in open enrollment and to increase understanding of the process.

Read the full original article from [Employee Benefit News](https://www.benefitnews.com/news/start-an-outside-the-box-conversation-to-improve-open-enrollment-process?feed=00000152-18a5-d58e-ad5a-99fd665c0000).

Employees are more likely to turn to family and friends for help selecting benefits plans, rather than their Human Resources department. Matthew Monahan, VP of benefits for technology software company Namely, suggets that HR can help change this by holding town-hall style meetings, opening office hours as open enrollment approaches, or organizing a full benefits fair.

Being sure that employees are engaged in the enrollment process and understand their benefits can help with recruiting and retaining top talent, even for smaller organizations or nonprofits that can't offer competitive salaries. Read more suggestions from Nonstop on keeping employees engaged in our **Best Practices Guide for Engaging with Your Employees About Healthcare Benefits:**

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The information and materials herein are provided for general information purposes only and are not intended to constitute legal or other advice or opinions on any specific matters and are not intended to replace the advice of a qualified attorney, plan provider or other professional advisor. This information has been taken from sources believed to be reliable, but there is no guarantee as to its accuracy. This communication does not constitute a legal opinion and should not be relied upon for any purpose other than its intended educational purpose.

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